Terms of Use

Welcome to our website and services ("Site" and "Services"). By accessing or using this Site and our Services, you agree to be bound by the following Terms of Use, together with our Privacy Policy (https://www.surecritic.com/privacy) and Review Policy (https://www.surecritic.com/review_policy). If you do not agree with any part of these terms, please discontinue use of the Site and Services immediately.

Definitions

The terms "SureCritic," "us," or "we" refer to the owner of the Site and provider of the Services. The term "you" refers to the user or viewer of the Site and Services, including both consumers and business entities.


1. Acceptance of Terms

By accessing or using the Site and Services, you confirm that you have read, understood, and agree to these Terms of Use, including any future modifications. Continued use of the Site and Services after any changes indicates your acceptance of the updated terms.

2. Description of Services

SureCritic provides a platform offering various services to both consumers and businesses, including but not limited to:

  • Review Platform: Allowing users to read and submit reviews about businesses.
  • Messaging Services: Enabling businesses to communicate directly with consumers.
  • Business Tools: Offering analytics, feedback management, and other services designed to help businesses enhance customer engagement and satisfaction.

3. Content Ownership and Use

"Content" refers to all forms of data and communication, including text, images, audio, video, messages, and location data. By submitting content to the Site or through our Services ("Your Content"), you grant SureCritic, its affiliates, and partners a worldwide, perpetual, non-exclusive, royalty-free license to use, reproduce, modify, display, distribute, and create derivative works from Your Content in any media.

You retain ownership of Your Content, while SureCritic retains ownership of all SureCritic Content, including visual interfaces, designs, graphics, software, and aggregated user data, which are protected by intellectual property laws. You may not modify, distribute, or reproduce SureCritic Content without express permission.

4. User Responsibilities

  • Consumers: When submitting reviews or other content, you warrant that you are the sole author and owner of the intellectual property rights, and that your content does not violate any laws or third-party rights.
  • Businesses: When using our Services, including messaging and business tools, you agree to comply with all applicable laws and regulations, including those related to privacy, data protection, and electronic communications.

5. Messaging Services

Our Messaging Services enable businesses to communicate with consumers. By using these services:

  • Businesses Agree To:

    • Obtain necessary consents from consumers before sending messages.
    • Use the Messaging Services in compliance with all applicable laws, including anti-spam regulations.
    • Refrain from sending abusive, harassing, or unlawful messages.
  • Consumers Acknowledge:

    • They may receive messages from businesses through our platform.
    • They have the option to opt-out of receiving such messages at any time.

SureCritic is not responsible for the content of messages exchanged between users and businesses. We reserve the right to monitor, review, and remove messages that violate these Terms or applicable laws.

6. Content Provider Responsibilities

By submitting content, you warrant that:

  • You are the sole author and owner of the intellectual property rights.
  • Your content does not violate any laws or third-party rights.
  • If you are affiliated with the business you are reviewing, you disclose this relationship.

SureCritic reserves the right to modify or remove content that violates these terms or our Review Policy, including correcting spelling or grammar errors and removing personal information about others.

7. Content Risks and Liability

You are solely responsible for Your Content and assume all risks associated with it, including any liability for false, defamatory, or unlawful material. Once Your Content is posted or transmitted through our Services, it cannot always be withdrawn.

8. SureCritic’s Algorithm and Review Display

SureCritic employs a proprietary algorithm to display reviews. Some verified reviews may appear in the "Not Recommended" section, while some unverified reviews may appear in the "Recommended" section. SureCritic does not guarantee the continuous display of any review, and reviews may move between sections based on algorithmic factors.

9. Disclaimers and Limitation of Liability

The content provided on this Site and through our Services is for general informational purposes only. While we strive for accuracy, we do not guarantee that the information is complete, reliable, or suitable for any particular purpose. Your use of the Site and Services is at your own risk, and we are not liable for any losses or damages arising from such use.

10. Indemnity

You agree to indemnify and hold SureCritic, its affiliates, and partners harmless from any claims or demands arising from your breach of these Terms, violation of laws, or infringement of third-party rights.

11. Third-Party Links and Content

This Site and Services may contain links to third-party websites, which are provided for convenience. We do not endorse or take responsibility for the content, privacy practices, or security of any linked websites. Use of third-party websites is at your own risk.

12. User Code of Conduct

By using the Site and Services, you agree not to:

  • Post or transmit abusive, defamatory, obscene, or unlawful content.
  • Spam or post irrelevant or repetitive content.
  • Impersonate other individuals or entities.
  • Use the Services for unauthorized commercial activities.
  • Interfere with or disrupt the integrity or performance of the Site or Services.

SureCritic reserves the right to suspend or terminate user accounts that violate this Code of Conduct.

13. Intellectual Property Rights

All materials on the Site and within the Services, including the design, layout, graphics, logos, icons, and content, are owned or licensed by SureCritic and are protected by intellectual property laws. Unauthorized reproduction, distribution, or modification of any part of the Site or Services is prohibited.

14. Confidentiality (For Business Users)

Businesses may have access to confidential information through our Services. You agree to maintain the confidentiality of such information and not to disclose it to any third parties without our prior written consent.

15. Data Protection and Privacy

Your use of the Site and Services is subject to our Privacy Policy. Businesses agree to comply with all applicable data protection laws when using our Services, including obtaining necessary consents for collecting and processing personal data.

16. Termination of Use

SureCritic reserves the right to terminate or suspend access to the Site and Services for any reason, including violation of these Terms. Modifications to these Terms may be made at any time, and continued use of the Site and Services constitutes acceptance of such modifications.

17. Arbitration Clause

Any dispute arising out of or related to these Terms of Use shall be resolved through binding arbitration, conducted as follows:

  • Domestic (U.S.) Disputes: Arbitration will be administered by the American Arbitration Association (AAA) under its Commercial or Consumer Arbitration Rules, or another agreed-upon U.S. arbitration body.
  • International Disputes: Arbitration will be conducted under the rules of the International Chamber of Commerce (ICC), London Court of International Arbitration (LCIA), or another applicable arbitration body based on the jurisdiction of the dispute.
  • Jurisdiction-Specific: Where applicable local laws require, arbitration shall follow the rules of a recognized arbitration institution in the relevant jurisdiction (e.g., UNCITRAL or JAMS).
  • Location and Language: Arbitration will take place at a mutually agreed location and in a mutually agreed language, or as determined by the arbitrator if no agreement is reached.
  • Final and Binding: The arbitrator’s decision is final and may be enforced in any court of competent jurisdiction.

18. Governing Law

  • For U.S. Users: These Terms of Use shall be governed by and construed in accordance with the laws of the State of Washington, without regard to its conflict of law principles.
  • For International Users: Disputes shall be governed by the laws of the jurisdiction in which the user resides, unless otherwise agreed by both parties.

---

 

v20241204